Using Qubole as the Data Lake for Programmatic Advertising (Adobe Advertising Cloud)

Speaker: Tom Silverstrim, Sr. Manager of Adobe Media Optimizer, Adobe Ad Cloud

Presentation: Qubole has been the data warehouse of the DSP for the last six-plus years, and was selected as the ideal partner for mobilizing the considerable amount of diagnostic and base truth data contained within Amazon S3. From these origins, Qubole now powers our custom reporting infrastructure, machine learning algorithms, and user mapping reports, along with its evolving role in supporting system diagnoses and audits.

We will touch on several use cases that demonstrate the flexibility and power of Qubole in democratizing data across the organization. Learn more at… Data Platforms Conference: Adobe: Qubole: