The Story of Building a Scalable Data Trust Playbook at Optimizely

Speaker: Vignesh Sukumar, Senior Manager of Data Engineering, Optimizely

Presentation: At Optimizely, we receive billions of user click stream events for the thousands of A/B Experiments we run for our customers every day. Customer inquiries related to alignment of key experiment metrics between raw data and what they see on their Experiment Results pages required expensive engineering analysis for lack of scale and flexibility in analysis.

In this talk, I will walk the audience through the journey of how we created a Playbook that can be used to enhance Customer Trust on Optimizely in these situations and made it scalable for the entire organization to self-serve. Learn more at… Data Platforms Conference: Optimizely: Qubole: