Building Data Functions at Poshmark: From KPI Monitoring to Enabling Social Graphs (Poshmark)

Speaker: Barkha Saxena, Vice President of Data & Analytics, Poshmark

Poshmark is the largest social marketplace for fashion in the U.S. where anyone can buy, sell, and share their personal style. With users engaging in 300M+ activities every day, data is a core asset at Poshmark. We began our data journey with very basic uses of data – monitoring high-level business KPIs. Four years later, we are now deploying data applications for actions such as enabling a balanced social graph and driving our homepage content based on real-time community activity. Join me in this session to hear key highlights from this incredible journey of building a data function at Poshmark, along with insights from the development of a people-matching algorithm and real-time user-driven homepage content. Learn more at… Data Platforms Conference: https://www.dataplatforms.com Poshmark: https://www.poshmark.com Qubole: https://www.qubole.com