Clickstream Data Analysis
Big Data Analytics Big Data Analytics platforms such as cloud-based Hadoop have become powerful tools for businesses looking to leverage vast sets of customer data…
Big Data Analytics Big Data Analytics platforms such as cloud-based Hadoop have become powerful tools for businesses looking to leverage vast sets of customer data…
One of the things customers love about Qubole is that they’re able to use the latest and greatest technologies—without having to fiddle with deploying it…
Technology is a non-stop rollercoaster ride of innovation, with devices becoming increasingly faster and smarter. Computers infused with artificial intelligence systems are now able to…
Qubole is the leading provider of Hadoop as a service. Our mission is to provide a simple, integrated, high-performance big data stack that businesses can…
Discussions surrounding big data often mention its three Vs: volume, variety, and velocity. The most commonly discussed of those three is obviously volume, which isn’t…
Big Data as a Service leader Qubole recently moved to larger quarters in Mountain View, Calif. To mark the occasion, the company used a DJI…
The growing impact of mobile devices is no secret to marketers. A 2013 report from the Winterberry Group found that from 2012 to 2013 spend…
Customer segmentation is nothing new to an experienced marketer. Traditional B2C segments based on demographic, psychographic, and behavioral data are taught in introductory college courses,…
Those in the online advertising industry have a grim reality to face: fraud is rampant and increasingly costly. Considering how important advertising revenue is for…
From its primitive beginnings as a modest open-source search engine called “Nutch”, Hadoop has evolved into a powerful big data analytics platform. As big data…
One of the oft-discussed problems with Hadoop is that it launches new JVMs for each map or reduce task. Launching a new JVM and loading…
The debate is over. Big data analytics has proven benefits. And organizations looking to implement a big data solution now have a number of options…
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