Data Lake and Data Warehouse: Collision or Synergies? With John Riewerts, VP Engineering, Acxiom

Data warehouses support reporting and analytics on historical data while data lakes support newer use cases that leverage data for machine learning, predictions, and real-time analysis. The question is: do you need both and why? Hear the thoughts of John Riewerts, VP Engineering at Acxiom and Utpal Bhatt, SVP Marketing at Qubole.