Building and Scaling a Data and Analytics Ecosystem – Prabhu Prakesh Ganesh, CTO, MiQ

This talk is about MiQ’s journey to build a scalable Data and Analytics Ecosystem. It covers a saga of various decisions and learnings with regards to technology and product that MiQ has seen over a decade. It covers the evolution of data and related choices to enable what we call today a scalable Programmatic Media Buying space.