Analytics on Analytics: Leveraging Metadata in the Big Data Landscape - Kent Buboltz, Expedia Group

November 25, 2020

Advancements in the data and analytics space are commonplace nowadays, with the latest features and products getting the bulk of the attention. But how do we evaluate and utilize new features in the data space? This session discusses the importance of metadata, product tracking, and platform usage from a product manager’s point of view. You will also learn more about what drives product change by extracting platform insights to uncover users’ behavioral patterns. Lastly, we will take a look at changes in cost and education based on platform usage.

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Building an open, data first and machine learning forward platform - Arnaud Prades, Acquia
Building an open, data first and machine learning forward platform - Arnaud Prades, Acquia

Acquia Marketing Cloud helps marketing teams understand, personalize, and engage with users on any channel....

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