Getting to 1.5M Ads/Second

How DataXu manages Big Data

DataXu sits at the heart of the all-digital world, providing a data platform that manages tens of millions of dollars of digital advertising investments from Global 500 brands. The DataXu data platform evaluates 1.5 million online ad opportunities every second for its customers, allowing them to manage and optimize their marketing investments across all digital channels.

In this webinar you will learn:

  • How self-service Hadoop clusters accelerated DataXu’s batch analysis
  • How Qubole integration with Amazon Redshift enabled low latency interactive analysis
  • How DataXu provided a single tool to their customers for batch-oriented and interactive analysis