Assisting in the management of all of the tags flowing in and out of their web environments.
Helping aggregate data in such a manner that it can be used with reporting platforms.
Providing reporting, analytics, attribution and insights of consumer data.
Access to tools that help with technology implementation, enablement, training, support and advanced services.
By helping them make sense of the huge highway of tags and customer data flowing across all of their corporate web pages, off-site ads, and data vendors’ environments, Ensighten allows marketing departments to operate much more efficiently. In addition, they deliver safeguards to help with data privacy and security, more than 1100 turnkey vendor tag integrations, and direct ownership of digital customer data.
Ensighten is the leader in enterprise tag management and marketing data solutions. Using a combination of technology, vision and experienced leadership, they help enable Fortune 50 – Fortune 500 companies to securely manage and unify disparate marketing technologies and data sources in order to create meaningful customer interactions across touch points.
In their early stages, Ensighten relied heavily on Hadoop to generate reports for customers. As Ensighten continued to grow, they found that Hadoop was acting more like an application, and less like the platform that they needed. This meant that their ability to serve an individual customer was almost always reliant on a substantial amount of custom development, which drastically increased turnaround time and pulled developers away from improving Ensighten’s core offerings. As such, getting reports and data interactions to customers was taking way too long — weeks at best, and usually months, and being done at the expense of other important business activities. They were already using Amazon Web Services (AWS), and needed a solution that allowed them to automate Big Data analytics so they could turn reports around for customers faster.
“The paradigm of storage separate from compute infrastructure is first-class within Qubole.” -Ben Roubicek, Software Architect, Ensighten
Ensighten has had several big wins since adopting Qubole as part of their AWS environment. On more than one occasion, a customer has been struggling to generate value out of the raw data that Ensighten provides them. In these cases, Ensighten leverages Qubole to help find insights for these customers and build them a custom reporting solution that meets their needs.
Another area where Qubole has been tremendously helpful is in the context of troubleshooting and diagnostics across their entire log file infrastructure. Because they capture 1-2 TB of log data per day, it was nearly impossible to pinpoint the cause of an issue cost-effectively in the past. With Qubole, they can analyze this log data much more quickly and inexpensively when compared to other solutions, which has been huge for Ensighten.
Perhaps the biggest benefit of adding Qubole to their AWS deployment was that it allowed them to place more emphasis on their core competencies. Because they have a true multi-tenant system that allows them to meet the needs of each of their customers without much custom development, they can focus on improving Ensighten’s core product offerings.