A recent article from the Harvard Business review highlighted the growing role of technology in marketing and how the role of the Chief Marketing Officer is evolving thanks to technology. The CMO is taking on the role of aligning technology with business goals, selecting technology providers and acting as a liaison to IT. This expanding role has caused some organizations to abandon the title of Chief Marketing Officer altogether for Chief Marketing Technologist.
Marketing budgets are continually being shifted away from traditional outlets and toward digital marketing with a growing portion of the budget being assigned to the technology itself. Keeping up with the shift to digital marketing is crucial for staying competitive as software is now the main tool used to engage the consumer.
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