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The Cloud Advantage: Decoupling Storage and Compute

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When Hadoop is deployed with on-premises architecture, compute and storage are combined together. As a result, compute and storage must be scaled together and the clusters must be persistently on otherwise the data becomes inaccessible. On the cloud, compute and storage can be separated with a service such as EC2 and S3 used as the […]

 
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5 Big Data Infrastructure Implementations

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One of the great things about the big data industry is how willing practitioners are to share their knowledge, thinking process and experience. We love it when our customers talk about their implementations and it’s amazing to see what they’ve accomplished. Here’s a collection of some our favorite blog posts: 1.Powering Big Data at Pinterest […]

 
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Up to 80% savings with AWS Spot Instances

spot instances
 

In a previous post, we outlined the case for selecting cloud infrastructure over an on-premises deployment for managing big data workloads. Taking advantage of Spot instances to realize substantial cost savings is one of the benefits of selecting the cloud. Spot instances are a feature of AWS consisting of spare EC2 instances offered at a […]

 
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Qubole and WANdisco Move Enterprises to the Cloud with Cloudera Migration Program

  • By Ari Amster
  • July 11, 2016
 

New partnership with WANdisco reduces cost and complexity, and eliminates downtime during cloud migration MOUNTAIN VIEW, CALIF. — July 11, 2016—Qubole, the big data-as-a-service company, today announced the launch of its Cloudera Migration Program to assist enterprises in expanding their use of big data by leveraging the advantages of the cloud. As part of the […]

 
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Build or Buy: The Case for Cloud Infrastructure

  • By Ari Amster
  • July 7, 2016
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Managing big data creates several challenges for data infrastructure teams: 1. Managing “bursty” and unpredictable workloads 2. Coordinating ad hoc and batch workloads 3. Storing rapidly growing data stores that require the capability to scale quickly 4. Integrating data generated at the edge 5. Managing storage and compute costs While an on-premises deployment has been […]

 
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Qubole Makes Key Hires to Leadership Team to Support Accelerating Market Demand

  • By Ari Amster
  • June 21, 2016
 

Company Appoints David Hsieh as Senior Vice President of Marketing and Ken Tamura as Vice President of Finance MOUNTAIN VIEW, CA–(Marketwired – Jun 21, 2016) – Qubole, the big data-as-a-service company, today announced that it has made two new additions to its executive team in key leadership roles. David Hsieh has been appointed senior vice […]

 
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The Numbers Don’t Lie: Apache Spark is on the Rise

  • By Ari Amster
  • June 10, 2016
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Apache Spark remains a growing force in the realm of big data. Perhaps that shouldn’t come as a surprise considering the overall momentum behind big data analytics, but the growth in just the past few months has been nothing short of impressive. No doubt part of the reason behind that growth — besides a greater […]

 
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The Future of Deep Learning

  • By Ari Amster
  • June 2, 2016
Deep Learning
 

Once an obscure academic topic like “big data” used to be, deep learning has evolved into one of tech’s most exciting and promising disciplines in the field of AI—all in just a few short years. And in light of recent breakthroughs, deep learning technology is literally positioning itself (no pun intended) to transform AI altogether. […]

 
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Big Data and the Rise of Self-Service Analytics

  • By Ari Amster
  • May 27, 2016
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In the beginning, analyzing massive datasets on open source Hadoop was a complex process best left to PhDs. But over the past few years that has dramatically changed. Today, cloud platforms, paired with powerful business intelligence tools, have ushered in the rise of self-service analytics, enabling data analysis power users—along with users lacking a technical […]

 
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Qubole Meets BI Tools: 5 Machine Learning Libraries and their Big Data Use Cases

  • By Ari Amster
  • May 19, 2016
machine learning libraries
 

In an ongoing effort to extract more useful information and insights from massive volumes of structured and unstructured data, many organizations have turned to cloud based Hadoop big data analytics solutions such as Qubole. And as effective as these solutions are at capturing and analyzing large data volumes, their ability to interact with powerful Business […]

 
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Which Programming Language Should You Use For Your Big Data Project?

  • By Ari Amster
  • May 6, 2016
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Big data projects are becoming much more common as organizations seek to take advantage of all that big data has to offer. While many companies are on board with the idea of implementing a big data project, properly executing one is another matter entirely. Many factors have to be considered, from what types of legacy […]

 
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3 Major Challenges to Implementing Big Data

  • By Ari Amster
  • April 29, 2016
data management
 

With all the hype, it’s little wonder that organizations are getting caught up by the idea of having their own big data initiatives. But as promising as that idea sounds, the reality is that over half of all big data projects never reach fruition. And when it comes to on-premise big data initiatives, the majority […]

 
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Qubole and Looker Join Forces to Empower Business Users to Make Data-Driven Decisions

  • By Ari Amster
  • April 27, 2016
 

Qubole, the big data-as-a-service company, and Looker, the company that is powering data-driven businesses, today announced that they are integrating Looker’s business analytics with Qubole’s cloud-based big data platform, giving line of business users across organizations access to powerful, yet easy-to-use big data analytics. Business units face an uphill battle when it comes to gleaning […]

 
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Qubole Extends Big Data-as-a-Service Platform with StreamX

  • By Ari Amster
  • April 26, 2016
 

Qubole, the big data-as-a-service company, today announced it has open sourced StreamX, an ingestion service to help data teams efficiently and reliably capture large scale, real-time data. Qubole will be adding support for StreamX as a managed service on the Qubole Data Service (QDS) platform to simplify and automate the ingestion of data for big […]

 
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Will Poor Data Management Cause Your Big Data Project to Fail?

  • By Ari Amster
  • April 22, 2016
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Most organizations have grand visions when it comes to using big data. Needless to say, there’s been a lot of hype surrounding big data analytics, with a lot of emphasis placed on businesses starting their own big data projects. Perhaps your company is interested in a big data project or has already started one. While […]

 
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Is Your Big Data Initiative Scalable?

  • By Ari Amster
  • April 14, 2016
Scaling Big Data
 

The benefits of big data in the enterprise are no longer in question. Thanks to Hadoop, organizations both large and small are finding real value in capturing, storing, and analyzing large volumes of unstructured data. However, as data volumes continue to rise at exponential rates, organizations looking to stay profitable and competitive must be able […]

 
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Hadoop and the Data Warehouse: A Winning Combination for Your Business

  • By Ari Amster
  • April 7, 2016
Hadoop vs Data Warehouse
 

This post was originally published August 2014 and has since been updated. Once the subject of speculation, big data analytics has emerged as a powerful tool that businesses can use to manage, mine, and monetize vast stores of unstructured data for competitive advantage. As a result, the rate of adoption of Hadoop big data analytics […]

 
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Qubole Open Sources Quark for SQL Virtualization

  • By Ari Amster
  • April 5, 2016
 

Qubole, the big data-as-a-service company, today announced that it has open sourced Quark, a cost-based SQL optimizer that helps to simplify and optimize access to data for data analysts. Traditionally, the data sets generated by data teams are aggregated and copied to multiple analytics systems to balance performance and cost, making it near impossible to […]

 
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The Growth of the Industrial Internet of Things

  • By Ari Amster
  • March 31, 2016
Industrial Internet of Things
 

The Internet of Things (IoT) has become a popular topic of discussion as it represents the direction the world is likely headed. Imagining a world filled with connected devices, each communicating with each other, opens up so many intriguing possibilities that can change our lives in new and exciting ways. While the prospect of the […]

 
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Moving past infrastructure limitations

  • By Ari Amster
  • March 24, 2016
 

This is a guest post written by Rory Sawyer, Software Engineer at MediaMath Here at MediaMath, we’re quite fond of data. It would be surprising to hear someone say they’re not fond of data, of course, but we’ve spent the last 18 months proving to ourselves and our clients that we really mean it. Our […]

 
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Big Data Applications: Use Cases for Big Data

  • By Ari Amster
Big Data Applications
 

The lure of big data analytics is unmistakeable and strong, and with good reason. Businesses have quickly caught on to the numerous advantages big data can give them. The benefits and potential are tremendous, and companies are responding by freeing up more budget for big data endeavors. A survey from Gartner in 2014 indicated that […]

 
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Qubole Appoints its Head of Web Services Division

  • By athusoo
  • March 18, 2016
 

The appointment of Suresh Ramaswamy will help Qubole scale its multi-tenant SaaS platform and develop highly responsive big data platforms to cater to industry demands. Qubole, the big data-as-a-service company, today announced that it has appointed Suresh Ramaswamy as Qubole’s Head of Web Services. In this role, Suresh will help Qubole scale the web services […]

 
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Big Data and Customer Service: A Guide to Call Center Analytics

  • By Ari Amster
  • March 17, 2016
Big Data Customer Service
 

In today’s ultra competitive business world, mobile technology, social media have made the customer king. No longer is it enough for a company to have quality products and services. In order to truly stand out from the competition and build a solid reputation, companies need to provide quality customer service on a consistent basis. Fortunately, […]

 
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Top Apache Spark Use Cases

  • By Ari Amster
  • March 10, 2016
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This post was originally published in July 2015 and has since been expanded and updated. Apache Spark is quickly gaining steam both in the headlines and real-world adoption. UC Berkeley’s AMPLab developed Spark in 2009 and open sourced it in 2010. Since then, it has grown to become one of the largest open source communities […]

 
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Qubole Appoints its First Chief Information Security Officer

  • By athusoo
 

Andrew Daniels brings more than 20 years of experience in enterprise security to address industry-specific needs Qubole the big data as-a-service company, today announced that it has appointed Andrew Daniels as Qubole’s first chief information security officer (CISO) and vice president of security, compliance and privacy. As CISO, Daniels will focus on developing industry-leading security […]

 
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Qubole Extends Customer Support with New Education Program

  • By Ari Amster
  • March 7, 2016
 

Qubole, the big data as-a-service company, announced today it will be extending its customer support services with the launch of Qubole Education, an extensive resource to empower data users throughout an organization with the skills needed to successfully implement a cloud-based data project. Qubole’s cloud-agnostic big data platform allows users to implement the right data […]

 
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Survey: State of Big Data Adoption

  • By Ari Amster
Big Data Adoption
 

In a recent survey of 766 respondents, Qubole uncovered several insights about the state of big data adoption. Among those currently using a big data implementation, Big Data-as-a-Service users were 33% more likely to be satisfied with their big data projects. The survey also demonstrated significant growth of BDaaS adoption in the enterprise, and echoed […]

 
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Applications of Business Intelligence in Banking and Finance

  • By Ari Amster
  • March 3, 2016
Business Intelligence and Finance
 

Technology is transforming the banking and finance industry. Thanks to the Internet and the proliferation of mobile devices and apps, today’s financial institutions face mounting competition, changing client demands, and the need for strict control and risk management in a highly dynamic market. At the same time, technology has given rise to powerful business intelligence […]

 
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Cashing in on the New Currency- 5 Ways to Monetize Data

  • By Ari Amster
  • February 24, 2016
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“Show me the money.” That’s not just a line made famous in a Tom Cruise movie. It’s what the CEOs and CFOs of organizations that have bought into Big Data initiatives are now demanding of their IT departments—“Show us how you are deriving monetary value from our data.” It’s a valid request. After all, today’s […]

 
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Qubole’s Marcy Campbell Honored with the Silicon Valley Business Journal’s Women of Influence Award

  • By Ari Amster
  • February 19, 2016
 

MOUNTAIN VIEW, CALIF. – Feb. 19, 2016 – Qubole, the big data-as-a-service company, is pleased to announce that Silicon Valley Business Journal is honoring Marcy Campbell, Qubole’s senior vice president of worldwide sales and business development, with its Women of Influence Award. The Women of Influence honorees exercise power and influence within their industry and […]

 
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Qubole Donates Access to Big Data Cloud Platform for University Research

  • By Ari Amster
  • February 18, 2016
 

Students Will Be Able to Conduct Data Analysis on Any Size Data Sets Using the Latest Technologies Such as Apache Spark, Presto, Hive and Hadoop on Qubole’s Self-Service, Infinitely Scalable Cloud Platform Qubole, the big data as-a-service company, announced today it will be donating time on the Qubole Data Service (QDS) to university classes, giving […]

 
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The Role of Machine Learning in Big Data

  • By Ari Amster
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With businesses eagerly pursuing big data analytics, it only stands to reason that they’d look for the methods and strategies that will best help them get the most out of it. There are many ways to perform analytics, and each will change depending on the type of business and what insights organizations want to gain. […]

 
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5 Tips for Boosting Public Cloud Security

  • By Ari Amster
  • February 11, 2016
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It’s a long held belief that data stored on-premises is a lot more secure than storing that data in the public cloud. However, that may not be the case. While cloud security concerns have been around as long as cloud computing has existed, cloud providers have gone to great lengths to address them, improving their […]

 
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Infographic: Big Data Belongs in the Cloud

  • By Xing Quan
  • February 4, 2016
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Big Data infrastructure is complex, difficult to build and operate, and often requires highly specialized talent to maintain. To alleviate these challenges, businesses are turning to the cloud to provide simplicity, flexibility and agility. The graphic below highlights Qubole customers’ leadership due to the ease of administration, scaling, lifecycles, flexibility, and costs.     Qubole […]

 
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CIO Focus 2016: Technology and Team Management

  • By Ari Amster
  • February 3, 2016
Modern CIO 2016
 

In today’s world of big data, information technology is advancing at unprecedented rates. This presents some major challenges for organizations in general, and CIOs in particular, as they search for ways to boost growth and profits in the face of mounting competition. Not long ago the terms “big data” and “competitive advantage” were dismissed as […]

 
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Big Data’s Moment in the Cloud Has Been Acknowledged

  • By Xing Quan
  • January 29, 2016
 

We were delighted to see the announcement of the latest version of Cloudera Director, and a corresponding write up on Curt Monash’s DBMS2 blog. The industry’s movement toward cloud-optimized features, such as support for Spot Instances and dynamic creation and termination of clusters, validates the direction that we’ve set for our company and product. Qubole’s […]

 
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Cassandra vs. Hadoop: A Comparative Look

  • By Ari Amster
  • January 28, 2016
cassandra vs hadoop
 

Technology is reshaping our world. The proliferation of mobile devices, the explosion of social media, and the rapid growth of cloud computing have given rise to a perfect storm that is flooding the world with data. The challenge for enterprises is that, according to Gartner estimates, 80 percent of this “big data” is unstructured, and […]

 
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Building a Collaborative Team With Data Scientists, Business Analysts, and Developers

  • By Jonathan Buckley
  • January 21, 2016
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This blog post originally appeared on the Import.io blog. Start the new year off right by making sure your Big Data team is aligned. It is the goal of many business leaders to effectively utilize big data analytics to improve their companies. That means having the best people on the job as part of a […]

 
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Qubole Closes $30 Million Investment to Extend Leadership in Big Data in the Cloud

  • By Jonathan Buckley
  • January 20, 2016
 

IVP leads Series C financing along with existing investors CRV, Lightspeed Venture Partners and Norwest Venture Partners Qubole, the big data-as-a-service company, today announced that it has closed a $30 million Series C financing, bringing its total funding to $50 million. IVP led the financing and General Partner Somesh Dash will join the Qubole board […]

 
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Meetup: Machine Learning at Scale Using Spark and Hive

  • By Jonathan Buckley
  • January 14, 2016
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A large crowd recently attended the Boulder/Denver Big Data Meetup group hosted by Oracle where experts from Qubole discussed their latest findings from a real world case study. The evening’s presentations were titled “Case Study: Machine Learning at Scale using Spark and Hive” and detailed practical ways businesses can implement machine learning techniques using the […]

 
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5 Signs You’re Failing at Data Science

  • By Jonathan Buckley
  • January 7, 2016
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Most businesses understand that big data analytics is where it’s at. They view data science as the one new thing they need to truly improve their operations and become even more successful as an organization. The problem, though, is that too many companies are failing at data science. One report from Pricewaterhouse Coopers (PwC) and […]

 
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The Public Cloud Market Continues to Expand

  • By Jonathan Buckley
  • December 31, 2015
public cloud growth
 

Businesses are truly coming around to all that cloud computing has to offer. While the cloud has been around for years, only recently has it reached levels of popularity where it isn’t hyperbole to refer to it as a global phenomenon. This has lead to many companies taking advantage of the public cloud’s many benefits, […]

 
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Qubole Appoints Jonathan Trail as Vice President of Customer Success

  • By Jonathan Buckley
  • December 22, 2015
 

Qubole, the big data as-a-service company, today announced that it has appointed Jonathan Trail as Qubole’s first Vice President of customer success. As VP of customer success, Trail will work closely with Jonathan Buckley, SVP of marketing, and Marcy Campbell, SVP of worldwide sales and business development. Together, they will work to continue the company’s […]

 
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Apache Spark vs. Hadoop Which Big Data Framework is the Best Fit?

  • By Jonathan Buckley
  • December 17, 2015
spark vs hadoop
 

In the early days of big data, Apache Hadoop wasn’t just the “elephant in the room”, as some have called it. Hadoop was the room. But that is all changing as Hadoop moves over to make way for Apache Spark, a newer and more advanced big data tool from the Apache Software Foundation. There’s no […]

 
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Qubole Ignites Apache Spark on Google Cloud Platform

  • By Jonathan Buckley
 

Qubole, the big data-as-a-service company, today announced the availability of Apache Spark on Qubole Data Service (QDS) for Google Cloud Platform. The integration will enable Google Cloud Platform customers to use QDS’s 1-click persistent Spark Notebooks for fast data analysis, and auto-scale Spark clusters that deliver the right compute power for specific workloads. Qubole Data […]

 
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Keeping Big Data Safe: Common Hadoop Security Issues and Best Practices

  • By Jonathan Buckley
  • December 10, 2015
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The big data explosion has given rise to a host of information technology tools and capabilities that enable organizations to capture, manage and analyze large sets of structured and unstructured data for actionable insights and competitive advantage. But with this new technology comes the challenge of keeping sensitive information private and secure. Big data that […]

 
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Where’s the Value in Big Data—Storage or Apps?

  • By Jonathan Buckley
  • December 3, 2015
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Big data has become a big industry. The lofty promise of big data analytics to deliver actionable insights and create competitive advantage is being realized. And organizations that once dismissed the idea of implementing a big data strategy are giving it a second look as they consider the benefits of capturing, managing and analyzing mountains […]

 
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The Main Types of Big Data Vendors: A Comparative Look

  • By Jonathan Buckley
  • November 19, 2015
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The big data boom has given rise to a host of vendors, each promoting their own unique ways of meeting the growing data demands of today’s businesses. As a result, businesses seeking a big data solution have a fairly long list of big data vendors to choose from. Selecting the right vendor is both a […]

 
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4 Tips For Breaking Down Data Silos

  • By Jonathan Buckley
  • November 12, 2015
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Companies are eager to use big data analytics to improve their business operations, but many have found that fully implementing the strategy is extremely difficult. Granted, big data can be complex, but many of the challenges businesses have encountered have nothing to do with big data itself. The real problem lies in the organizational structure […]

 
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Building Blocks of a Data-Driven Organization

  • By Jonathan Buckley
  • November 5, 2015
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Organizations have seen the value that big data can add. It’s no mistake that so many businesses have chosen to adopt big data solutions in recent years, since the potential those solutions bring can be monumental. Success always seems right around the corner when using big data, but too often, success can be hard to […]

 
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How to Choose a Big Data-as-a-Service Company

  • By Jonathan Buckley
  • October 29, 2015
Big Data as a Service
 

The world of big data is all around us. Transactions, sensors, social media, mobile devices, wearables, and a host of other sources are generating datasets of unprecedented volume, velocity and variety. This big data explosion presents enormous opportunities for organizations that are able to capture, manage, and analyze massive volumes of disparate data for insights […]

 
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A 5-Minute Guide on How NOT to do Big Data

  • By Jonathan Buckley
  • October 22, 2015
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The verdict is in. Big data is delivering big benefits to businesses large and small. It’s little wonder that more and more organizations are anxious to dive into vast stores of data to extract hidden insights and gain competitive advantage. But big data adoption comes with a caveat—do it right or don’t do it at […]

 
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A 5-Minute Guide to Apache Spark

  • By Jonathan Buckley
  • October 14, 2015
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When it comes to big data tools, more than a few have peculiar names. You’ve got Hadoop, Hive, MongoDB, Pig, Presto—the list of quirky words goes on. And then there’s Apache Spark, which sounds a lot like the name of a 60’s rock band. In reality “Spark” is a formidable big data processing engine that’s […]

 
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Webinar Recap: Democratizing Big Data

  • By Jonathan Buckley
  • October 1, 2015
Webinar-624x154
 

Big data projects can offer a lot to businesses, and the impact that comes from them may affect every employee. Managing and amplifying that impact becomes a vital step to big data success, and the best way to achieve it is to make the data widely accessible within the organization, while also making sure it […]

 
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A 5-Minute Guide to Big Data

  • By Jonathan Buckley
  • September 24, 2015
Big Data Guide
 

Big data: Ask 5 average people what it is and you’re bound to get several different answers—and at least one glazed over expression. That’s not surprising. When the term was first being tossed around in the analytics field several years ago, a lengthy debate began about what “big data” was all about. Today that debate […]

 
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A 5-Minute Guide to Big Data Tools

  • By Jonathan Buckley
  • September 17, 2015
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Hadoop, Hive, Spark, Presto, Pig, NoSQL—these are words you’d expect to find in a whimsical Dr. Seuss tale. In fact, they are the names of powerful tools found in a world once thought to be just as nonsensical as any story Dr. Seuss could dream up—the world of Big Data. For those who would like […]

 
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Will Hadoop Consume Your Company?

  • By Jonathan Buckley
  • September 10, 2015
will-hadoop-consume-your-business
 

The difficulties and challenges of managing a big data project are many, and unfortunately, failure is the result more often than not. Though businesses may give their projects all their attention, certain shortcomings will usually lead to them struggling to achieve their goals. This can be seen in a recent study from Capgemini, which discovered […]

 
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5 Ways to Leverage Social Media Data For Your Business

  • By Jonathan Buckley
  • September 3, 2015
social media data
 

Big Data is transforming the business world. The ability to capture, manage and analyze massive volumes of unstructured data for insights that lead to competitive advantage is a game-changer for businesses large and small. With the explosion of social media, never ending streams of data flowing in from Facebook, Twitter, Pinterest, and other social sites […]

 
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Causes of Dirty Data and How to Combat Them

  • By Jonathan Buckley
  • August 27, 2015
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By now, most businesses understand the appeal of using big data analytics. With big data, companies can improve their efficiency, increase productivity, and gain valuable insights that drive their work forward. Few will deny the important role big data now plays in organizations all over the world, but gaining those unique benefits requires having high […]

 
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The Benefits of Decoupling Storage and Compute

  • By Jonathan Buckley
  • August 20, 2015
decoupling storage and compute
 

Big data has come to dominate advantages in nearly every type of business out there, and the need to gather and analyze enormous amounts of data has become extremely important. To make the most of big data, many companies are utilizing big data platforms capable of sorting all that information into actionable data. Such platforms […]

 
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Infographic: 5 Crucial Considerations for Big Data Adoption

  • By Jonathan Buckley
 

Big data has the potential to enhance, evolve and drive business, but big data adoption must be carefully planned and executed in order to be effective. The graphic below highlights 5 crucial factors that all organizations should take into account before selecting a big data vendor. Are you interested in big data adoption? Check out […]

 
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5 Best Practices for Big Data Project Management

  • By Jonathan Buckley
  • August 13, 2015
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Big data has gone mainstream. The constant, exponential growth of volumes of structured and unstructured data has significantly increased the number of big data projects, especially over the last few years. Thanks to the increased availability of the open-source Hadoop analytics platform, and the growth of big data in the cloud services, big data’s barriers […]

 
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5 Factors That Impact the Performance of Your Big Data Project

  • By Jonathan Buckley
  • August 6, 2015
624x154-Impact-Performance
 

The drive to make the most out of big data is in full swing, with companies eagerly looking into big data analytics tools designed to get the most out of the valuable information they are collecting. The insights gained from proper analysis of big data can lead to big dividends later on, but getting to […]

 
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Hadoop Happenings: Big Data Is Doing The Thinking For Us

  • By Jonathan Buckley
  • July 27, 2015
hadoop-happenings
 

Grab the latest news and commentary about Hadoop in one place with this week’s Hadoop Happenings. This week’s articles focus on big data’s growing ability to think for us and the safety precautions every company should be taking. 1. What Big Data Strategists Can Learn From a Con Artist Forbes.com – Avoid getting lost in […]

 
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6 Tips for Big Data Marketing

  • By Jonathan Buckley
  • July 23, 2015
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Big data has ushered in the era of data driven marketing. Massive volumes of data, streaming in at lightening speeds from a variety of channels, is rich with raw customer information containing valuable insights marketers can use to create more personalized, relevant and effective campaigns. McKinsey studies show that companies that factor data insights heavily […]

 
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The Future of Big Data

  • By Jonathan Buckley
  • July 16, 2015
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Big Data is both revolutionary and evolutionary. The early promise that organizations could derive valuable insights through the analysis of massively large sets of unstructured data was seen as a potential game changer for how businesses operate and compete. However, early big data adoption was complex and costly, requiring large investments in hardware and teams […]

 
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NoSQL and Big Data: Is a NoSQL Database for You?

  • By Jonathan Buckley
  • July 9, 2015
nosql databases
 

Big data is getting bigger and more chaotic every day. Thanks to the Internet, social media, mobile devices and other technologies, massive volumes of varied and unstructured data—streaming in at unprecedented speeds—are bombarding today’s businesses both large and small. This explosion of data is proving to be too large and too complex for relational databases […]

 
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Hadoop is Hard! But Big Data Doesn’t Have To Be

  • By Jonathan Buckley
  • June 25, 2015
Hadoop-is-hard-624x154
 

When it comes to big data analytics, Hadoop has been heralded as the all-in-one solution for the enterprise. And while the many benefits of Hadoop adoption tend to support all the praise, the reality is that organizations that attempt to manage Hadoop themselves quickly discover that doing so is flat out hard, if not impossible. […]

 
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Why the Majority of Big Data Projects Fail

  • By Jonathan Buckley
  • June 18, 2015
big-data-project-fails
 

  To truly experience growth in the future, most businesses are turning to big data. In many cases, big data is seen as the new trend guaranteed to make companies more successful. Businesses frequently turn to big data solutions for special projects designed to integrate data into normal operations and open up new business opportunities. […]

 
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5 Tips for Creating a Data-Driven Culture

  • By Jonathan Buckley
  • June 11, 2015
624x154-data-driven-culture
 

  The way businesses operate is rapidly changing every single day. Perhaps no example better illustrates this than the rapid growth and adoption of big data solutions. To say many companies are seeking to become more data-driven would be an understatement. Right now, organizations are working hard to utilize new business tools intended for the […]

 
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Choosing the Right Infrastructure: The Key to Success With Big Data

  • By Jonathan Buckley
  • May 29, 2015
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The benefits of big data analytics are no longer debatable. Businesses large and small are enjoying greater profitability and competitive advantage through the capture, management, and analysis of vast volumes of unstructured data. The main debate with big data now is whether an on-premise big data analytics infrastructure offers the flexibility needed to be successful […]

 
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5 Reasons Savvy New Gen Companies Turn to the Cloud for Big Data

  • By Jonathan Buckley
  • May 21, 2015
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Of all the current trends in technology, few have created as much buzz as cloud computing and big data. While both grew in popularity, it only stands to reason that they would eventually cross paths. This is exactly what has happened in recent years as the number of cloud services based around big data analytics […]

 
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7 Big Data Security Concerns

  • By Jonathan Buckley
  • May 7, 2015
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Big data is more than just some trending business phrase that’s big on style and low on substance; it brings with it tangible benefits for any company willing to use it. The advantages of leveraging big data are real and oftentimes far-reaching, which is why so many organizations have adopted big data for their own […]

 
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Opportunities and Challenges of Big Data in Ad Tech

  • By Jonathan Buckley
  • April 30, 2015
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Big data is transforming numerous industries around the world, so perhaps it shouldn’t come as a surprise that advertising technology is one of those recipients. While ad tech has been around for a while now, only in the past few years have companies latched onto the idea that big data can make online advertising that […]

 
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Hadoop Happenings: ODP Fireworks

  • By Jonathan Buckley
  • April 28, 2015
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Grab all of the latest news and commentary about Hadoop in one place in this week’s Hadoop Happenings. This week the debate continued over the Open Data Platform. SAP highlighted its support for Hadoop in the enterprise, and a data engineer from Shazam discussed why he chose Presto over Apache Hive. See the full stories […]

 
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In Case You Missed It: Webinar – Getting to 1.5M Ads/sec

  • By Jonathan Buckley
  • April 23, 2015
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At the end of March, Qubole, along with DataXu and Amazon Web Services, hosted a special webinar detailing DataXu’s work with big data and the special platforms provided by both Qubole and AWS. Speakers at this highly informative webinar included Scott Ward, a Solutions Architect at Amazon Web Services, Ashish Dubey, a Solutions Architect at […]

 
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Hadoop Happenings: Positioning Battles

  • By Jonathan Buckley
  • April 21, 2015
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  Grab all of the latest news and commentary about Hadoop in this week’s Hadoop Happenings. This week vendors continued their positioning battle as Pepperdata got more funding, Hortonworks acquired a new partner, and commentators dismissed much of the messaging as a distraction. See all of the stories below. 1. Pepperdata Scores $15M for Hadoop […]

 
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Connecting Offline and Online Data: A Powerful Tool for Marketers/Advertisers

  • By Jonathan Buckley
  • April 16, 2015
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The rise of big data has ushered in a new era for marketers and advertisers— the era of data driven marketing. With massive amounts of rich online data constantly flowing in from multiple sources, marketers can use analytics to gain insights about customer habits, behaviors and preferences that the analysis of offline data could never […]

 
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Hadoop Happenings: Cloud Rises

  • By Jonathan Buckley
  • April 14, 2015
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Grab the latest news and commentary about Hadoop in this week’s Hadoop Happenings. This week focus turned to the cloud as more vendors are seeking to offer cloud deployments. Apple and IBM also teamed up to offer more advanced digital health data, and Think Big released its Dashboard Engine for Hadoop. 1. Why Cybersecurity Needs […]

 
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6 Big Data Mistakes Businesses Make

  • By Jonathan Buckley
  • April 9, 2015
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Big Data is reaping big benefits for businesses. But the key to success with big data lies in doing it right. All too often businesses jump on the big data bandwagon with unclear strategies and unreasonable expectations for what big data can do. As a result, the full potential and value of big data are […]

 
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Hadoop Happenings: Spark, Hadoop, Infrastructure

  • By Jonathan Buckley
  • April 7, 2015
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Grab all of the latest news about Hadoop in this week’s Hadoop Happenings. This week discussion continued on Apache Spark with some arguing its hype could be a self-fulfilling prophecy and others claiming the debate shouldn’t be about the technology at all but rather the infrastructure. See the full debate and other commentary below. 1. […]

 
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Big Data, Ad Tech, and Privacy Concerns: How The Digital Advertising Industry Can Boost Transparency

  • By Jonathan Buckley
  • April 2, 2015
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Big data is a game changer for the digital advertising industry. Thanks to powerful big data tools, digital advertisers can analyze mountains of insight-rich data from multiple sources, enabling them to deliver online and mobile ads to consumers that are more personalized and targeted than ever before. This new era of data driven marketing is […]

 
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Hadoop Happenings: Velocity and Quality

  • By Jonathan Buckley
  • March 31, 2015
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Grab the latest news and commentary about Hadoop in one place with this week’s Hadoop Happenings. This week conversation centered on businesses ensuring the quality of their data. Hotels.com provided an interesting use case, and Forbes published an article focused on the velocity of data. 1. Apple acquires big data analytics firm Acunu AppleInsider.com- Apple […]

 
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Qubole Presents New Webinar: Getting to 1.5M Ads/sec

  • By Jonathan Buckley
  • March 27, 2015
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Qubole, DataXu, and Amazon Web Services are set to present a new webinar coming up on March 30, 2015 at 10 a.m. PDT / 1 p.m. EDT. The webinar is titled “Getting to 1.5M Ads/sec.” Much of the focus of the upcoming webinar involves DataXu and how the company manages their big data. DataXu works […]

 
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5 Tips to Attract and Retain Talent From the STEM Fields

  • By Jonathan Buckley
  • March 26, 2015
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Every day more and more companies are turning to big data and analytics to become more competitive and profitable. The natural result of this growing trend is an increase in demand for talented individuals in the Science, Technology, Engineering, and Mathematics (STEM) fields. This presents a problem for companies in the Ad Tech, Internet, and […]

 
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Hadoop Happenings: Growth, Jabs and Questions

  • By Jonathan Buckley
  • March 24, 2015
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Grab the latest news and commentary about Hadoop in one place with this week’s Hadoop Happenings. This week discussion continued on the Hadoop vs. Spark debate. Security continues to be a top concern with enterprises adopting Hadoop, and big data adoption continues to grow. 1. Is Apache Spark going to replace Hadoop? Aptuz.com- This post […]

 
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5 Tips To Communicate Your Tech Company’s Benefits To Potential Customers

  • By Jonathan Buckley
  • March 19, 2015
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In 1999, NASA’s $125 Million Mars Climate Orbiter was forever lost in space because one team of scientists measured in metric and the other team used English imperial. While this fundamental lack of communication on NASA’s part is laughable, the loss of potential customers due to an inability to effectively communicate the benefits of their […]

 
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Qubole connects to Amazon Redshift

  • By Jonathan Buckley
  • March 18, 2015
 

A few weeks ago, we announced the addition of Apache Spark to the Qubole Data Service. This new capability has been received with tremendous excitement among customers who can now take advantage of Spark’s blazing fast speed. Today, we’ve extended the Qubole platform even further with a connector to Amazon Redshift. This makes data scientists’ […]

 
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Hadoop Happenings: Apache Tajo Released

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Grab the latest news and commentary about Hadoop all in one place in this week’s Hadoop Happenings. This week Apache Tajo was officially released for commercial use, commentary focused on the ever-changing Hadoop ecosystem, and discussion continued on Hadoop security. 1. Navigating the Hadoop Ecosystem Oreilly.com- An introductory overview of Field Guide to Hadoop, this […]

 
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Information and Insights: Big Data vs. Actionable Data

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The era of data-driven business has arrived. Big data analytics tools are enabling organizations to capture, manage and mine mountains of raw chaotic data from multiple sources to gain insights that inform products, services and marketing strategies. The challenge is that not all big data insights are relevant and meaningful enough to spark real change […]

 
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Hadoop Happenings: War of Words

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Grab the latest news and commentary about Hadoop in one place with this week’s Hadoop Happenings. This week distributions waged a war of words as Cloudera dismissed its competitors, and Hortonworks defended the Open Data Platform. Apache Tajo was also declared ready for commercial use by the Apache Software Foundation. 1. The End Game for […]

 
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Improving the Consumer Experience: How Media Companies are Using Big Data

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Big data is transforming entire industries, and the media industry is no exception.  Once media companies relied on traditional data to make educated guesses at what content consumers were looking for. Today they have mountains of rich data that reveals what consumers are doing, searching, consuming, tweeting, liking and sharing. Armed with this information, media […]

 
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Hadoop Happenings: Market Rumblings

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1. Making Sense of the ODP-Where Does Hadoop Go From Here? Datanami.com- Debate over the purpose of Open Data Platform got heated with some dismissing it as a distraction or a grasp at relevance while others claim its necessary to spur Hadoop innovation. Read More 2. Big Data Bits: Strata + Hadoop World Rewind CMSWire.com- […]

 
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Clickstream Data Analysis: A Powerful Tool for Your Business

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  Big data analytics platforms such as cloud-based Hadoop have become powerful tools for businesses looking to leverage vast sets of customer data for competitive advantage. But with so much rich data streaming in from multiple sources, the analytics challenge for many businesses is determining what types of data will yield the highest amounts of […]

 
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Hadoop Happenings: Strata + Hadoop 2015

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Grab the latest news and commentary about Hadoop in one place in this week’s Hadoop Happenings.  From the controversial Open Data Platform to increasing support from Spark, coverage of the recent O’Reilly Strata + Hadoop world conference along with accompanying vendor announcements dominated the news this week. Hadoop vendor Cloudera also pressed pause on movement […]

 
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Hadoop Happenings: Open Data Platform

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Grab the latest news and commentary about Hadoop in one place with this week’s Hadoop Happenings. This week several large companies formed a new alliance. Mortar Data was purchased by one of its customers, and the first hints at Cloudera’s IPO were released. 1. Cloudera appears to be preparing for and IPO in the next […]

 
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Using Big Data for Digital Decision Making

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  Technology is a non-stop rollercoaster ride of innovation, with devices becoming increasingly faster and smarter. Computers infused with artificial intelligence systems are now able to analyze more data, recognize patterns and make decisions in real-time like never before. This presents a number of new opportunities for many industries. Improved analytics and decision-making abilities allow […]

 
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2014 Was a Great Year for Qubole

 

Today we reported some impressive stats on our growth in 2014. In short, last year was a phenomenal year for the company. The amount of data our clients processed on Qubole in 2014 soared to 519 petabytes of data, compared to 34 petabytes in 2013. In fact, we’re now processing more than 100 petabytes per […]

 
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Hadoop Happenings: Vendor Shifts

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Grab the latest news and commentary about Hadoop in one place with this week’s Hadoop Happenings. This week Cloudera announced its acquisition of startup Xplain.io. Discussion continued on the future of Apache Spark, and rumors flew about Pivotal’s future in the big data arena. 1. Cloudera acquires self-service data-modeling startup Xplain.io Gigaom.com- Cloudera acquired Xplain.io, […]

 
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Reaping the Benefits of Real-Time Analytics

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  Discussions surrounding big data often mention its three Vs: volume, variety and velocity. The most commonly discussed of those three is obviously volume, which isn’t surprising given the name big data. However, variety and velocity are just as important in the equation. In fact, velocity is too often overlooked. Companies are so focused on […]

 
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